Market study on raw fish sushi type

Context

Associated with very current values of health and practicality, in 2006, the consumption of raw fish and sushi is developing strongly in France and Europe. A study was therefore carried out in order to better understand the stakes of this market.

Objective

Conducting a market research on raw fish such as sushi.

About the <strong>project </strong>

The study is divided into two parts:
● Exploring the world of raw fish in terms of consumption habits and consumer perception;
● Understanding the current operating methods and constraints of the distributors and players in the out-of-home catering sector (restaurants, collective catering, etc.).

This study aims to highlight consumer expectations in terms of product mix (product, positioning, price), as well as the expectations and needs of distributors and players in the restaurant and catering sector.