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Process New products

2020

Année de labellisation

45 000€

OVERALL BUDGET

2020

LABELLING YEAR

MARSE

MAreyage CSR

CONTEXT

The fish trade is an essential player in the French fishing industry. It has many assets: territorial responsibility on the coasts, promotion of fresh, natural and healthy products, collective guarantees… However, these assets are today little valued as such and the companies of this sector often find themselves deprived in terms of CSR (Corporate Social Responsibility), due to the lack of an adapted sectorial approach.

OBJECTIVE

To enable companies in the wholesale trade to take up CSR, by developing a sector-specific approach to this sector.

About the <br><strong>project </strong>

This project aims to set up three phases:

  • Expertise and initial CSR audits;
  • Choice and formalization of CSR approach;
  • Recommendations and capitalization.

 

Ultimately, MARSE will enable operators to gain recognition for their practices and strengthen their non-price competitiveness.

The project partners

UMF (Union du Mareyage Français) Syndicat des Mareyeurs
Association Centre Atlantique des Acheteurs de Produits de la Pêche
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